What is SEO? Black Hat SEO? Search Engine Optimization in 2020 Explained
SEO, or search engine optimization.
What is it? How should I learn it?
If you have a website or a blog but you’renot driving traffic to it, or even if you have a YouTube channel but are strugglingto get the views, then SEO will help you drive free traffic to your YouTube channel or yourblog. And 90% of this traffic is free and it’scoming from SEO. So if you also want some kind of traffic foryour blog or website, then make sure you watch this video until the end. Because I will be sharing all the tips, tricksand strategies that I have learned through 7 years of doing SEO for my websites.
What is SEO?
To drive traffic or to promote your articlethere are 3 options. The first option is that you can promote thelink to this article on Facebook wall or in Facebook groups, or in the link section ofyour Instagram bio.
Now since majority of you don’t have thousandsof people who are following you, so the maximum number of people who might visit your articlewill be somewhere close to 100 or 200.
The second option is that you can run Facebookads, Instgram ads, YouTube ads and drive traffic towards your article. But in this case, if you’re not sellinga product or a service, and driving traffic only towards your article, then you won’tbe able to do it profitably.
The last and the most important traffic sourceis organic traffic. The traffic that is coming from search engines. Like Google, Yahoo, Bing, etc. So the whole process of SEO is getting yourarticles or your website ranked number 1 for your target keywords on the Google searchresults.
I’m only talking about Google and not theother search engines like Yahoo or Bing. This is because Google dominates the searchengine market. You only have to focus on Google.
Once you are ranked number 1 for your targetkeyword, you will start driving free traffic towards your website or your article. It will be more beneficial for you if I don’ttalk more about theory but rather show you everything.
So whenever I am talking about SEO, I’mprimarily talking only about Google because Google has 90% of the search engine space. As you can see that Bing only has 2.45% ofthe search engine space and Yahoo! At 1.82.
So primarily whenever we are talking aboutsearch engine optimization or SEO, we are targeting only Google because that is thedominant player in the market. So for the people who are total beginnerswho don’t know what SEO is, whenever you are searching for a keyword here like “bestwashing machine in India”,
these are the listings, right? So the process of SEO or search engine optimizationis all about getting your article to the number 1, 2 or 3 position. The reason we want to get it to the top positionis because majority of the click rate comes from the first 3 results.
So, has there been any time whenever you aresearching for a particular keyword, it could be anything like “best movies in India”etc. Have you ever gone to the second page?
I have the advanced settings where I am showinga hundred results per search page. But majority of the people have 10 resultson the search result page. So have you ever been to the second or thirdpage? And even if you have been then the percentageof the people who are actually visiting the second page is very, very low.
So the ultimate goal of the website is toget to the first result for their target keyword. I’ll show you this with one more example. I have opened my ahrefs and using the samekeyword “best washing machine in India”. If you’ll go to the search results pagehere, so the first website that is ranking number 1, Biijilibachao.com, you can see thatit’s driving 15,000 of SEO traffic for its target keyword.
And similarly, the first and the second rankingis driving 12,000 and the website on the third ranking is driving only 4,000. So if you are a number 1 ranking and if youare a number 3 ranking, there is a huge shift of the amount of traffic you’ll be drivingto your website. This is the reason why everyone is targetingthe number 1 position.
Since number 1 ranking is so important forany website, this is the reason why SEO is so competitive. Now the website who is ranking number 1, getsthe most traffic and hence the most profit.
And since this video is part of our affiliatemarketing mastery course, your target should be to rank number 1 so that you can drivemaximum traffic to your website, and hence make more money by selling more product onAmazon. So now whenever we are talking about rankingnumber 1 there are 200+ factors that make up the entire process of getting your websiteranked on number 1, for your target keywords.
Now if I’ll be talking about all the 200factors, then this video will easily extend to 3 – 4 hours, so I’ll only be talkingabout the most important factors that make the significant impact on your ranking. But before talking about that, let’s talkabout the types of SEO.
Primarily there are 4 types of SEO:
whitehat, black hat, grey hat and negative SEO. Now white hat SEO is what I recommend andwhat I use. White hat SEO covers all the techniques thatyou can implement on your website.
So that your website gets on the number 1position, and white hat SEO is what is recommended by Google to do. To compare white hat SEO with black hat SEO,so black hat SEO contains all the techniques that are negative, that are shady and doesnot comply with the search engine guidelines.
And white had SEO is what complies with the,search engine guidelines. So let’s say you write an article that isreally amazing, really comprehensive and it really completes the user intent. And let’s say a particular magazine reallylikes your article and it features your article- and they mention your article in their article.
So this creates a backlink for your article. Now this is the white hat SEO, because thisis done naturally. You are not using a shady technique or kindof link buying, etc. We’ll be talking more about white hat SEOtechniques later.
I have created a comprehensive video on howto create backlinks for your affiliate website, so you can watch it in our affiliate marketingmastery playlist. In this video I’ll be talking about moreof the on-page factor. On how you can get your website ranked number1 even without backlinks.
So make sure you watch this video until theend. The grey hat SEO is in the middle of the whitehat and black hat SEO. I don’t even recommend grey hat as well. And negative SEO is whenever one of your competitorsbuilds wiregram or ponlinks to your website. So that your website gives you a penalty.
So this is what negative SEO is… We won’t be talking more about- we won’tbe talking about negative SEO, rather I’ll be giving you the best recommendation howto get your website number one using just the on-page factors alone.
If you’ve seen my video on how to startan affiliate website on this affiliate marketing playlist, then you know that I’ve createda dummy website called “bestdslr.in” And if I check its speed form Asia server andstart the test, you can see for yourself that my website is loading at only 1.77s.
So if your website is loading under 2s thatis what is recommended. And also I am using a very lightweight themecalled GeneratePress. If you want this paid theme and paid pluginfor FREE, then watch my video on how to start an affiliate website, in my affiliate marketingmastery course.
So to make your website load faster will reallyhelp you in getting your article number 1 ranked. The next step is keyword research. So whenever you are searching anything onGoogle search engine like “best washing machine in India” in this case, so thisbecomes a keyword.
Now whenever you are writing an article youneed to do a thorough keyword research. Like I am using ahrefs here, as I showed youby adding the number 1 result for my target keyword here in site explorer region. And clicking here on the organic keywords. I can find all the keywords for which thisarticle is ranking. And also the position associated with it. Like for best washing machine in India, itis ranking number 1.
“Best washing machine”, ranking 3. And also the search volume of the keyword. Now since ahrefs is a paid tool you can alsouse Ubersuggest by Neil Patel. It’s a free tool and it also gives almostsimilar data. So once you add the domain name, go to the“top pages” here you can see the article “best washing machine in India” clickhere on “view all”. And you’ll be able to see all the keywordsfor which this article is ranking.
Now ahrefs is paid tool you do have to paymoney for this, but Ubersuggest is a free tool. So here you can also export the keyword listhere, by “export to CSV” and download it for yourself. Now many of the YouTubers I’ve seen… theyrecommend so many different software and various other tools to find the keywords, but honestlykeyword research is not that complicated. It’s very simple.
All you have to do is… whatever articleyou are writing… maybe you’re writing an article, let’s say… best places inIndia. Okay, so just search for it. All you have to do is search for it. Take the first article, whatever is rankingon Google search engine, copy the URL, go to Ubersuggest or ahrefs, if you are usingahrefs go to site explorer, paste, and enter.
If you’re using Ubersuggest free tool, goto Ubersuggest add the domain name, make sure you select the country for which you are targeting,click on search. With ahrefs it’s a one step process becauseyou’ll- like here you can see the keywords for which the article is ranking.
I can get the keywords, I can also exportit. But for Ubersuggest you first have to go to“top pages” then you can find the article, whichever the article you are looking forand click here on the “view all” button and download the keywords. I’ve also created a very comprehensive videoon keyword research in this affiliate marketing mastery course.
I’ll add the link to the description. All the links that I’m mentioning here inthe video, everything is in the description section you guys. So make sure you check the description section. So whatever keyword you are targeting, makesure the difficulty is less.
So like, if you are using Ubersuggest youcan see the SEO difficulty here, like 35, 43… so anything below 30 is good for a personwho is single-handedly managing a website. If you already have an SEO team managing yourcompany, if you’re working for a company, then you can even go for higher difficultylike 45 or 55, 65, etc. If you are using ahrefs again, the keyworddifficulty metric here is different from Ubersuggest.
So anything less than 20 is good for you. So you don’t have to worry much about itbecause you can single-handedly get that article ranked. But anything above 20, you will need an SEOteam. If you are doing everything by yourself thenyou have to wait for a longer time because beating that competition will be much moredifficult.
After selecting the keyword, the other importantmetric is how amazing your article is. Like here I searched for best washing machinein India. So if you’ll open the first link here…the first search result.
You’ll see that this article is very comprehensive. Just looking at the table of contents you’llsee that they have recommended the top 5 models. They have also written a very comprehensivebuyer’s guide. So if I am searching for the best washingmachine in India, then probably I am looking for a washing machine, right?
So I need more information. So when I come into this article, I can seethat I can see all the recommended washing machines. Their features, their pros-cons-specs, etc. With their images and also their link to Amazonif I want to buy them. It also has a very comprehensive buying guide,“fully automatic vs semi-automatic” “front load vs top load”. So if I’m looking to buy a washing machine,all of my doubts are covered in this article.
So if I’m spending more time on this article,so this reflects goodly in the eyes of Google. Okay, someone who searched for this keyword,spent a lot of time on this article, then definitely must be liking the article andhence, I must promote this. The other important thing about SEO is writingan amazing meta title
Guys as you can see here, like if you’researching for “best washing machine in India” Let’s say if you’re ranking number 4 here,okay but you have an amazing meta title, that is click-worthy. So let’s say… this particular result,number 3. Has 5 backlinks and you have 2 backlinks.
But if Google sees that majority of the peopleclicks on the number 4 result, and end up spending a lot of time on your article, thenGoogle will think, okay that this particular result might have fewer backlinks but peopleare liking it. And hence it will promote your article intoa better position even without the backlinks.
So now we can see there is a general trendof listical article. That you have to write a top-10 type of article. Here, this person has also added the year. By adding the year, it has been seen thatthe CDR increases because people want the latest information. What other thing that you can do is…
If you’ve seen our video on the SEO article,I’ll add the link to that in the description section of this video. I also mentioned that you can also write themonth. Like here if you can add like, let’s saythe month is April, right now. So you can also say April 2019.
This will give the idea to the person who’ssearching that okay, this article is the latest article and the chances of the person, clickingon your article will be higher. Similarly, you can do the same things foryour meta description as well. Like creating click-worthy titles and creatingclick-worthy meta description will really help you get to the number 1 position.
So make sure your title is very enticing,make sure your title is very click-worthy. Because if you can increase the CDR of yourtitle, then you’ll be able to rank on your target keywords even with fewer backlinks.
If you’ll search for, let’s say “coupon”. Usually whenever you are searching for couponsyou’ll see that majority of the results have the month and the year. And this is because all of these websitesknow that by adding the month and the year in the meta title, the CDR will increase.
This is the reason that you’ll see thatalmost all the website, are using this technique. Like here in “coupondunia.in” you canalso see “free delivery”. This will give one more reason for the personwhose searching for this keyword to click on this link. Okay, so the meta title is something thatyou have to keep changing and wearing on a weekly basis and see which one is giving youthe best results and which one is giving you the best CDR.
Like look at this particular result, likeif you’re searching for “Swiggy coupon”. Look at the result here, “Swiggy coupons& offers”. He has targeted the main keyword here, apartfrom that he has also written free delivery, and he has also mentioned, 50% off promo code.
Now who doesn’t want a 50% off promo code,right? So creating a very enticing title will reallyhelp you in increasing the CDR and hence getting your articles ranked. But then again you have to make sure, if someoneis clicking here and going to your article, they must also get whatever you are offeringin the meta title. Because otherwise, he’ll just hit the backbutton, and he’ll go to the next result.
And this instead of helping your website willrather give you a negative SEO. Unless there’s someone who clicks on theback button and clicks on the second result, instead of going to your website, he wentto the second result. So instead of helping your website, this willhurt your website more. So make sure whatever you’re offering inthe meta title is also delivered in the article content. So look at the various titles of the variousother keywords.
Not just “best washing machine”. You can also add various other categories,like best DSLR, best mobile phone. And look at the theme of the meta titles have. And then try to vary your meta title. Apart from that you should also do a verycomprehensive SEO edit of your website.
So SEO audit is all about giving you the technicaldifficulty that your website has. So maybe some of the images are not compressed,or maybe you have a broken link, so all the list of all the problems of your website,will be given to you by an SEO audit. Ahrefs is what I use for my SEO audit, forall my affiliate websites. But if you are not willing to pay ahrefs,so this is another tool called “screamingfrog”.
It also has a free vs paid version. You can use the free version also, to do theSEO audit. I know SEO audit is a very complex and a veryadvance step when we talk about SEO. But for all the people who are experiencedin SEO and who are watching the video, they can do their SEO audit here.
So this will be all about the technical difficultyof your- maybe some internal link issues, some meta link issue or content length. This will give you a comprehensive view ofthe SEO of your website. Apart from that I also mentioned this in thevarious other videos of my channel.
That you should always compress the imagesthat you’re adding to your website. So whatever images that you’re adding toyour website, make sure you first upload it to this website, “compressedjpeg.com”Upload the image and this will give you a compressed version, and then always uploadthe compressed version of your images to the website. Because you would want your website to loadat lightning fast speed.
So make sure your website is not heavy withcontent, heavy with the videos. Since you are creating an affiliate website,there’ll be lot of images like this person has added all these images, right? But in your article you’ll be adding a lotof images. If you’re writing a top 10 article thenyou’ll be adding at least 10 articles of the product that you’re recommending. So make sure you compress all the images usingthe “compressjpeg” website.
So if you’re following all the videos ofour affiliate marketing mastery course then you know that there are various things thatreally matter on the overall SEO of your website.
First is the niche, that you have to go intoa particular niche where the competition is low. Second is the keyword research, you have tofind the right keywords which has low competition and high profitability.
I have already discussed all of these in thevarious other videos of this playlist. I’ll be linking all the video links in thedescription section of this video, apart form that, the on-page SEO makes your website extremelyfast.
Should you be writing SEO-friendly articles,I also have a video for that. So if you’re following our entire playlist,you won’t have any issue, and as for the backlinks how to create the backlinks,